HOW TO HIRE A CORPORATE EVENT PHOTOGRAPHER? A BEGINNER’S GUIDE
Corporate events are a great way to build relationships, promote your brand, and generate new leads. An experienced event photographer can help make the most of these opportunities by taking high-quality photos that can be used for corporate documents, social media, headshots, and other promotional materials.
But not every photographer will have the skills and vision to ensure the photos align with your corporate image, so choosing the right one for your event is important.
Follow these tips to find — and hire — a talented professional who can capture images that best represent your company’s culture and bring your event to life.
HOW TO CHOOSE THE RIGHT EVENT PHOTOGRAPHER
Event photographers should be quick on their feet, know how to be in the right place at the right time without being obtrusive, and have a stellar record for professionalism. Know what to look for when doing your research and you’re sure to find a photographer who stands out from the pack.
STYLE
The best photographers capture the mood and spirit of your event in their images, so when you begin your research, take an in-depth look at their event galleries to get an overview of their work. You should see a good variety of dynamic candid and posed photos, group and small interaction shots, and a mix of styles.
PRICING & PACKAGES
When considering professional event photography, it’s important to know what to look for when comparing pricing models. Most event photographers offer hourly rates for their services, but you also want to know exactly what’s covered in the price.
Good questions to consider while researching include:
- Approximately how many photos should I expect to receive?
- Is photo editing included?
- What’s the average turnaround time?
- How will my final images be delivered?
CHECK REVIEWS FOR SPECIFIC FEEDBACK
The experience of working with an event photographer is just as important as the final image files. When you’ve narrowed down your list, be sure to scan their customer reviews for specific information about the overall experience, especially the photographer’s:
- Flexibility
- Professionalism
- Creative direction
- Responsiveness
You should feel confident that your event will be in good hands before you even book a consultation.
HOW TO GET THE MOST FROM YOUR PHOTOS
DISCUSS GOALS AND DEVELOP A SHOT LIST
A shot list is a checklist of must-have photos from your shoot. Because professional event photos can be used for a variety of corporate and promotional needs, creating a shot list with your photographer ahead of the event will ensure they come prepared with the right equipment — and that none of the essential moments are missed.
Some key elements to discuss when developing a shot list for your event include:
- An itinerary of the day’s events
- Details about the venue and lighting
- The key people (speakers, corporate leadership, VIPs) they need to capture
- The most important moments
- Whether you’ll need posed group photos or headshots taken at the event
NEED A PHOTOGRAPHER FOR YOUR DALLAS EVENT?
Preparing for a corporate event can be stressful, but hiring a photographer doesn’t have to be. Get in touch today and I’ll be happy to discuss your event and how I can help you make it a success.
And for more tips, don’t miss these 4 Questions to Ask Before Hiring a Photographer.